Branding and Design Project for Kiara Aesthetic Medicine

By Jorge Aleix Creative Design

At Jorge Aleix Creative Design, we developed the complete new visual identity for Kiara Aesthetic Medicine, a center specialized in facial and body treatments that needed a solid, elegant, and coherent image aligned with the experience it offers its patients.

A brand that conveys beauty, precision, and calm

The starting point of the project was the creation of a distinctive and proprietary logo, inspired by geometry, harmony, and the subtlety associated with the aesthetic sector.
The main symbol, made of fine lines and organic shapes, is paired with a delicate serif typeface that enhances the feeling of professionalism, care, and exclusivity.

The color palette was created using soft tones—dusty pinks, mauves, and warm greys—that evoke well-being, femininity, and serenity, allowing the brand to breathe elegance without becoming overwhelming.

Brand application and visual universe

Once the main identity was defined, a complete visual system was developed that includes:

• Corporate stationery: business cards, information dossiers, internal documents, and commercial material.

• Digital identity: interface design and adaptation of the branding for the website and online communication.

• Promotional material: brochures, graphic elements for campaigns, and editorial pieces.

Each application maintains coherence with Kiara’s values and ensures a professional perception at every point of contact.

Interior and exterior vinyl design

The project was extended into the physical space of the clinic. To achieve this, we designed:

• Exterior vinyls for the façade, with a clean and attractive style that allows the clinic to be easily identified from outside.

• Interior vinyls with geometric patterns and brand elements, integrated into walls and glass panels to enhance the aesthetic environment and reinforce the visual identity throughout the client’s journey.

The goal was to create a uniform, modern, and welcoming atmosphere that reflected Kiara’s essence from the very first moment.

LED backlit exterior signage

For the exterior signage, LED-illuminated signs were designed and produced, ensuring excellent visibility both day and night.
The combination of the logo with the lighting provides a premium finish, aligned with the clinic’s positioning and offering a contemporary aesthetic that stands out in the urban environment.

An integrated project that strengthens the brand

The result is a complete visual identity, carefully crafted and designed to endure.
Kiara Aesthetic Medicine now has a solid, coherent, and attractive brand applied across all areas—digital, printed, and spatial—allowing it to convey confidence, professionalism, and beauty from the very first impression.