Corporate identity project for ASHPAMA, Hotel Association of Palma de Mallorca. The project had to reflect a serious, modern image that represents the values of the association. In addition, the project required graphic materials to promote the association and publicise its differential value.

ASHPAMA is the only association of city hotels on the island of Mallorca and currently has a total of 36 associated establishments from 2 to 5 stars and 7,191 hotel beds (3,829 rooms).

The Association looks to the future and seeks to improve competitiveness among its members by forming part of a true accommodation cluster that will allow for a profound development of tourism in Palma de Mallorca as an economic sector.