{"id":5931,"date":"2024-08-12T05:51:25","date_gmt":"2024-08-12T05:51:25","guid":{"rendered":"https:\/\/jorgealeix.com\/?post_type=portfolio&p=5931"},"modified":"2025-03-23T06:29:19","modified_gmt":"2025-03-23T06:29:19","slug":"dida-travel","status":"publish","type":"portfolio","link":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/","title":{"rendered":"DIDA TRAVEL"},"content":{"rendered":"

New Branding for Dida Travel: A Success Story by Jorge Aleix Creative Design<\/strong><\/h1>\n

Introduction to the New Branding of Dida Travel<\/strong><\/h2>\n

The new branding of\u00a0Dida Travel<\/strong>, developed in collaboration with\u00a0Jorge Aleix Creative Design<\/strong>, marks a significant milestone in the visual identity of this leading company in the tourism sector. This project aims to showcase the global and technological essence of the brand while honoring its cultural heritage through the use of red, a symbol of good luck in China.<\/span>With a strategic and creative focus, Jorge Aleix Creative Design has crafted a modern and cohesive visual identity that positions Dida Travel as a leader in the international market.<\/span><\/p>\n

\n

A Symbol with Meaning<\/strong><\/h4>\n

The new logo of Dida Travel is the heart of the rebranding effort. This symbol conveys three fundamental concepts:<\/span><\/p>\n

    \n
  • Globality<\/strong>: Reflecting the brand’s international connection and its reach in the tourism sector.<\/li>\n
  • Technology<\/strong>: Representing the innovation and modernity that define Dida Travel.<\/li>\n
  • The Letter D<\/strong>: A design that evokes the “OK” gesture, symbolizing trust and success.<\/li>\n<\/ul>\n

    Additionally, the choice of\u00a0red<\/strong>\u00a0as the primary color reinforces its cultural identity, emphasizing values such as prosperity and positive energy.<\/span><\/p>\n

    \n

    A Comprehensive Corporate Identity Manual<\/strong><\/h4>\n

    The development of Dida Travel’s branding would not be complete without a detailed\u00a0Corporate Identity Manual<\/strong>, an essential tool to ensure visual and communicative consistency. This manual includes key areas:<\/span><\/p>\n

      \n
    1. The Brand<\/strong>\n
        \n
      • Definition of\u00a0positioning<\/strong>,\u00a0slogan<\/strong>, vision, and mission.<\/li>\n
      • Values and principles that guide the brand.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
          \n
        1. Logo<\/strong>\n
            \n
          • Primary, secondary, and variations of the logo.<\/li>\n
          • Guidelines for correct usage and protection space of the design.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
              \n
            1. Visual Style<\/strong>\n
                \n
              • Guidelines on\u00a0photography<\/strong>,\u00a0typography<\/strong>,\u00a0color palette<\/strong>, and\u00a0graphic elements<\/strong>.<\/li>\n
              • Layout examples for presentations and UI design guidelines.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                  \n
                1. Applications<\/strong>\n
                    \n
                  • Adaptation of the design for\u00a0merchandising<\/strong>,\u00a0corporate stationery<\/strong>,\u00a0email signatures<\/strong>, and more.<\/li>\n
                  • Visual resources such as backgrounds for video calls and physical branding for events.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                      \n
                    1. Tone of Voice<\/strong>\n
                        \n
                      • Development of a professional and coherent communicative tone, with examples and standardized phrases.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                          \n
                        1. Brand Architecture<\/strong>\n
                            \n
                          • Brand structure, product lines, and frequently asked questions.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n
                            \n

                            Stand Design for International Fairs<\/strong><\/h4>\n

                            As part of the project, Jorge Aleix Creative Design also designed the stands for Dida Travel at two of the most important tourism fairs in the world:<\/span><\/p>\n

                              \n
                            • ITB Berlin<\/strong>: The leading fair in the global tourism sector.<\/li>\n
                            • WTM LATAM<\/strong>: A key event in the Latin American tourism market.<\/li>\n<\/ul>\n

                              Both stands reflect the essence of the new branding, standing out for their innovative and professional design.<\/span><\/p>\n

                              \n

                              Impact of the New Branding for Dida Travel<\/strong><\/h4>\n

                              The work done by Jorge Aleix Creative Design positions Dida Travel as a modern, trustworthy, and global brand. This rebranding reinforces its commitment to technology and excellence while emotionally connecting with its audience.<\/span>If you seek strategic design that elevates your brand to the next level,\u00a0Jorge Aleix Creative Design<\/strong>\u00a0is your perfect partner.<\/span><\/p>\n

                              \n

                              SEO Optimization for Yoast<\/strong><\/h3>\n
                                \n
                              • Focus Keyword<\/strong>: New Branding for Dida Travel<\/li>\n
                              • Meta Description<\/strong>: Discover the new branding of Dida Travel, designed by Jorge Aleix Creative Design. A global, technological, and modern visual identity with a unique cultural touch.<\/li>\n
                              • SEO Title<\/strong>: New Branding for Dida Travel | Jorge Aleix Creative Design<\/li>\n
                              • Friendly URL<\/strong>:\u00a0\/new-branding-dida-travel<\/code><\/li>\n
                              • Properly Structured H1, H2, and H3 Headings<\/strong>: The content is organized to maximize readability and impact on search engines.<\/li>\n
                              • Keyword Density<\/strong>: The focus keyword is strategically included in the title, subtitles, and body text without over-optimization.<\/li>\n<\/ul>\n
                                \n

                                Explore this success story and other projects at\u00a0Jorge Aleix Creative Design<\/strong>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                                New Branding for Dida Travel: A Success Story by Jorge Aleix Creative Design Introduction to the New Branding of Dida Travel The new branding of\u00a0Dida Travel, [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":5933,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[33,34],"class_list":["post-5931","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branding-en","portfolio-types-diseno-grafico-en"],"yoast_head":"\nBranding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa<\/title>\n<meta name=\"description\" content=\"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa\" \/>\n<meta property=\"og:description\" content=\"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/\" \/>\n<meta property=\"og:site_name\" content=\"Jorge Aleix \u00b7 Creative Design\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/jorgealeix\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-23T06:29:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/jorgealeix.com\/wp-content\/uploads\/2025\/03\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@aleix_jorge\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/\",\"url\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/\",\"name\":\"Branding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/jorgealeix.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1\",\"datePublished\":\"2024-08-12T05:51:25+00:00\",\"dateModified\":\"2025-03-23T06:29:19+00:00\",\"description\":\"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/jorgealeix.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/jorgealeix.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1\",\"width\":1280,\"height\":1000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/portfolio-item\\\/dida-travel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/jorgealeix.com\\\/en\\\/diseno-grafico-y-web-en-palma-de-mallorca\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DIDA TRAVEL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jorgealeix.com\\\/#website\",\"url\":\"https:\\\/\\\/jorgealeix.com\\\/\",\"name\":\"Jorge Aleix \u00b7 Creative Design\",\"description\":\"Dise\u00f1o gr\u00e1fico y web en Mallorca\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jorgealeix.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Branding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa","description":"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/","og_locale":"en_US","og_type":"article","og_title":"Branding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa","og_description":"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.","og_url":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/","og_site_name":"Jorge Aleix \u00b7 Creative Design","article_publisher":"https:\/\/www.facebook.com\/jorgealeix","article_modified_time":"2025-03-23T06:29:19+00:00","og_image":[{"width":1280,"height":1000,"url":"https:\/\/i0.wp.com\/jorgealeix.com\/wp-content\/uploads\/2025\/03\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@aleix_jorge","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/","url":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/","name":"Branding para Dida Travel - Jorge Aleix \u00b7 Creative Design \u00b7 Dise\u00f1o Imagen Corporativa","isPartOf":{"@id":"https:\/\/jorgealeix.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/#primaryimage"},"image":{"@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/jorgealeix.com\/wp-content\/uploads\/2025\/03\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1","datePublished":"2024-08-12T05:51:25+00:00","dateModified":"2025-03-23T06:29:19+00:00","description":"Desarrollo del\u00a0nuevo branding\u00a0para Dida Travel, aportando creatividad, estrategia y dise\u00f1o para destacar su identidad \u00fanica en el mercado global.","breadcrumb":{"@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/#primaryimage","url":"https:\/\/i0.wp.com\/jorgealeix.com\/wp-content\/uploads\/2025\/03\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1","contentUrl":"https:\/\/i0.wp.com\/jorgealeix.com\/wp-content\/uploads\/2025\/03\/thumb-DIDA-jorgealeix.jpg?fit=1280%2C1000&ssl=1","width":1280,"height":1000},{"@type":"BreadcrumbList","@id":"https:\/\/jorgealeix.com\/en\/portfolio-item\/dida-travel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/jorgealeix.com\/en\/diseno-grafico-y-web-en-palma-de-mallorca\/"},{"@type":"ListItem","position":2,"name":"DIDA TRAVEL"}]},{"@type":"WebSite","@id":"https:\/\/jorgealeix.com\/#website","url":"https:\/\/jorgealeix.com\/","name":"Jorge Aleix \u00b7 Creative Design","description":"Dise\u00f1o gr\u00e1fico y web en Mallorca","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jorgealeix.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/portfolio\/5931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/comments?post=5931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/media\/5933"}],"wp:attachment":[{"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/media?parent=5931"}],"wp:term":[{"taxonomy":"portfolio-types","embeddable":true,"href":"https:\/\/jorgealeix.com\/en\/wp-json\/wp\/v2\/portfolio-types?post=5931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}