{"id":6463,"date":"2025-11-09T05:43:04","date_gmt":"2025-11-09T05:43:04","guid":{"rendered":"https:\/\/jorgealeix.com\/?post_type=portfolio&p=6463"},"modified":"2025-11-09T06:09:06","modified_gmt":"2025-11-09T06:09:06","slug":"branding-zocalo-mexcaleria","status":"publish","type":"portfolio","link":"https:\/\/jorgealeix.com\/en\/portfolio-item\/branding-zocalo-mexcaleria\/","title":{"rendered":"Z\u00d3CALO MEXCALER\u00cdA"},"content":{"rendered":"

Branding for Z\u00f3calo Mexcaler\u00eda in A Coru\u00f1a<\/strong><\/h1>\n

A rebellious identity with Mexican essence<\/strong><\/h2>\n

At Jorge Aleix Creative Design<\/strong>, we proudly present the branding<\/strong> project for Z\u00f3calo Mexcaler\u00eda<\/strong>, a unique space located in A Coru\u00f1a, Galicia<\/strong>. This work combines the rebellious soul of mezcal with the warmth and color of Mexican culture.<\/p>\n

The client, also the creator of the restaurant Zicatela<\/strong>, sought a visual identity that maintained a connection with its parent brand but with its own distinct personality<\/strong>, bolder and more vibrant. Our goal was clear: to create an authentic, contemporary brand with a Mexican character<\/strong>.<\/p>\n

\n

Concept: Mexican Tradition and Rebellion<\/strong><\/h2>\n

The name Z\u00f3calo<\/strong> represents the heart of every Mexican city \u2014 the gathering place where people celebrate, come together, and live their culture. Inspired by this idea, we developed a visual identity<\/strong> that combines tradition, energy, and a free spirit.<\/p>\n

The concept of Z\u00f3calo Mexcaler\u00eda<\/strong> reflects the essence of mezcal \u2014 an artisanal, intense product with a rich history \u2014 translating it into a brand that breathes authenticity and passion.<\/p>\n

\n

The Logo: Color, Energy, and Movement<\/strong><\/h2>\n

The Z\u00f3calo Mexcaler\u00eda<\/strong> logo stands out for its handwritten typography, with fluid and dynamic strokes that evoke urban art and the cultural expression of Mexico.
\nThe main color, a warm and intense orange<\/strong>, conveys strength and vitality, while the yellow outline<\/strong> adds contrast and brightness, reminiscent of the tones of a Mexican sunset.<\/p>\n

At the bottom, the word MEXCALER\u00cdA<\/strong> in a serif typeface provides balance and elegance, generating a powerful and coherent visual combination.<\/p>\n

\n

Brand Applications: Details That Tell a Story<\/strong><\/h2>\n

The branding<\/strong> project for Z\u00f3calo Mexcaler\u00eda went beyond the logo. We created a complete visual system to ensure a consistent experience at every customer touchpoint:<\/p>\n

    \n
  • Menu design:<\/strong> a colorful composition with textures and illustrations inspired by Mexico.<\/li>\n
  • Coasters:<\/strong> small pieces full of identity, accompanying every cocktail or mezcal.<\/li>\n
  • Business cards:<\/strong> with a functional and professional design, aligned with the brand.<\/li>\n
  • Exterior vinyl signage:<\/strong> a striking fa\u00e7ade that invites people to step in and discover the concept.<\/li>\n
  • Stickers and t-shirts:<\/strong> promotional items that amplify the brand and connect with the community.<\/li>\n<\/ul>\n
    \n

    The Result: A Vibrant Brand with a Mexican Soul<\/strong><\/h2>\n

    Z\u00f3calo Mexcaler\u00eda<\/strong> is now a vibrant, rebellious brand with a Mexican soul that stands out in the heart of A Coru\u00f1a. Its identity reflects the passion for mezcal, the power of color, and the warmth of the Mexican spirit.<\/p>\n

    Every detail, from the logo to the physical materials, was designed to convey an authentic and memorable experience<\/strong>. The result is a brand that not only looks good but also feels alive.<\/p>\n

    \n

    Conclusion: Design with Character and Authenticity<\/strong><\/h2>\n

    At Jorge Aleix Creative Design<\/strong>, we believe in the power of design to tell stories and connect cultures. The branding of Z\u00f3calo Mexcaler\u00eda<\/strong> is an example of how tradition and rebellion can coexist within a modern and coherent identity.<\/p>\n

    If you\u2019re looking for a design studio<\/strong> that understands your brand\u2019s essence and can transform it into a powerful visual identity, contact us today<\/strong> and let\u2019s talk about your next project.<\/p>\n

    \n

    Credits<\/strong><\/h3>\n

    Design & Creative Direction:<\/strong> Jorge Aleix Creative Design
    \nClient:<\/strong> Z\u00f3calo Mexcaler\u00eda \u2013 A Coru\u00f1a, Galicia
    \nYear:<\/strong> 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

    Branding for Z\u00f3calo Mexcaler\u00eda in A Coru\u00f1a A rebellious identity with Mexican essence At Jorge Aleix Creative Design, we proudly present the branding project for Z\u00f3calo [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":6496,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio-types":[33,34],"class_list":["post-6463","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-types-branding-en","portfolio-types-diseno-grafico-en"],"yoast_head":"\nBranding de Z\u00f3calo Mexcaler\u00eda | Dise\u00f1o Mexicano y Rebelde en A Coru\u00f1a<\/title>\n<meta name=\"description\" content=\"Descubre el branding de Z\u00f3calo Mexcaler\u00eda, una marca con esencia mexicana y car\u00e1cter rebelde, dise\u00f1ada por Jorge Aleix Creative Design en A Coru\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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