We are pleased to present our new branding project for Better Beauty Innolab by L'Oreal, the Better Beauty Innolab logo reflects the values of sustainability and circular economy. The symbol is a combination of the B, which at its intersection forms a leaf of a tree. This visual representation symbolises our commitment to nature and our focus on creating innovative and sustainable solutions.

L'Oréal's vision is to foster entrepreneurial thinking, encourage innovation and facilitate collective learning and positive impact. They want to be an industry leader, driving change and promoting a more sustainable approach to beauty.

Their mission at Better Beauty by L'Oréal is to promote access to disruptive innovation, creating new ways of working and generating real business impact through open innovation. They want to transform the beauty industry and make it more inclusive, sustainable and conscious.

The L'Oréal Better Beauty Innolab is specifically designed to create real business impact through open innovation. They bring together creative and entrepreneurial minds to develop bold solutions that address current industry challenges. They seek to reinvent beauty and promote sustainability in all aspects of our work.

Beauty is a powerful force that moves us. At L'Oréal, it harnesses the power of its innovation to continuously improve the performance of its products.