FARMÀCIA VANRELL
28 May, 2020ODS
17 July, 2020ARGES PRO
Mystery customer
Corporate Identity Project for the company Arges Pro, based in Palma de Mallorca. The project had to reflect seriousness and protection.
Arges Pro is a mystery client company. The mystery client or incognito client is a technique used by companies to evaluate and measure the quality of customer service. Mystery shoppers act as ordinary customers who make a purchase or consume a service and then provide a report on how their experience was.
During the mystery shopping process, specific activities such as buying a product, asking questions, registering complaints or behaving in a specific way are carried out, and finally providing detailed reports and feedback on their experiences. Subsequently, a qualitative analysis of different predefined variables is carried out, in order to make proposals to improve and/or maintain the attention of your employees at a level close to the optimum.