Branding Project for ÉmmÍ, Bakery & Salad Bar - Jorge Aleix Creative Design

At Jorge Aleix Creative Design, we are proud to present our latest branding project for ÉmmÍ, Bakery & Salad Bar, a unique culinary proposal located in the heart of London. This project combines design, creativity, and authenticity to reflect ÉmmÍ's core values: healthy, ethical, and delicious food.

What Makes ÉmmÍ Special?

ÉmmÍ is not just a bakery and salad bar; it’s a space that seeks to make dining out feel like being at home. Inspired by the rich culinary heritage of Lebanon, ÉmmÍ offers dishes made with fresh, natural, and ethically sourced ingredients. Its mission is clear: to provide a healthy culinary experience that nourishes both body and soul. From plant-based options to sustainable meats from trusted farms, every bite is designed to make you feel good.

The Concept Behind the Branding

The branding design for ÉmmÍ, Bakery & Salad Bar was carefully conceptualized to reflect its philosophy. Our focus was on creating a visual identity that is elegant, natural, and meaningful:

• The logo: A fusion of elements that represent the pillars of ÉmmÍ. The wheat spikes symbolize the bakery, while the fork alludes to the freshness of the salads.
• The typography: We chose a serif font to add a touch of sophistication and elegance, highlighting the authenticity and quality of the brand.
• Colors and design: We incorporated a fresh and natural palette that evokes a connection with nature and whole foods.

Key Terms Defining the Project

In this branding project, we focused on highlighting key terms for SEO optimization, ensuring that ÉmmÍ stands out in the digital world as a leading name for healthy food in London. Some of the main keywords include:

• Healthy food in London
• Fresh bakery and salads
• Ethics and sustainability
• Healthy Lebanese cuisine
• Creative branding design
• Fresh and ethically sourced ingredients

Our Philosophy in Design

At Jorge Aleix Creative Design, we understand that branding is much more than a logo; it's the visual and emotional essence of a brand. With ÉmmÍ, we convey its commitment to health, sustainability, and delicious gastronomy through a design that connects with its target audience and reinforces its message.

ÉmmÍ, A Healthy Culinary Experience in London