Ideas on design and branding in Mallorca.

Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.

All Branding Web development Graphic design

Web developmentSeptember 20, 2026By Jorge Aleix

Google's AI Overviews and why your website's structure matters more than ever

Google's AI-generated answers now appear in one out of every four searches in the United States, and they're redistributing clicks in a different way. I go through the real data and what a website needs to have for Google to use it as a source.

BrandingAugust 30, 2026By Jorge Aleix

How Brands Are Evolving in the Age of Personalization and AI

2025 branding no longer relies on just a good logo: brands are after real emotional connection and use artificial intelligence to personalize experiences. I go through the trends I'm seeing most in my projects, from dynamic branding to microcommunities.

Web developmentAugust 9, 2026By Jorge Aleix

Benefits of using WordPress for your website

WordPress powers more than 40% of the websites on the Internet, and that's no accident. I go through why it's still my default choice for many projects: ease of management, flexibility, SEO and a huge community behind it.

Web developmentJuly 19, 2026By Jorge Aleix

Key processes in web development: from idea to launch

Designing a good-looking website isn't enough: you need a clear process, from initial research to maintenance after launch. I explain the five phases I go through in every web development project.

Web developmentJune 28, 2026By Jorge Aleix

The power of creativity and custom design for websites in Mallorca

In a market as competitive as Mallorca's, a generic website goes unnoticed. I explain why custom design (tailored to the brand, not to a template) makes the difference for a local business.

BrandingJune 7, 2026By Jorge Aleix

How to use typography to communicate your brand's personality in Mallorca

Typography is one of those brand decisions that gets overlooked yet changes how people perceive you. Three practical tips for choosing the right font, with examples from businesses in Mallorca.

Web developmentMay 17, 2026By Jorge Aleix

The importance of responsive design for businesses in Mallorca

I explain why mobile-friendly web design is no longer optional, especially on an island where most visitors look up information on the go, from their phones.

BrandingApril 26, 2026By Jorge Aleix

How to build a successful branding strategy in Mallorca's tourism sector

How to build a tourism brand in Mallorca that doesn't rely on clichés: value proposition, emotional connection and local culture, with examples applied to businesses on the island.

Web developmentDecember 21, 2025By Jorge Aleix

Web design trends in 2025: how to apply them to businesses in Mallorca

I go through 2025's web design trends (minimalism, visual sustainability, interactivity, load speed) and how a business in Mallorca can apply them in practice.

BrandingMarch 15, 2026By Jorge Aleix

Color psychology in graphic design: how to choose your brand's colors in Mallorca

How to choose your brand's color palette in Mallorca based on color psychology: emotional impact, the island's cultural meanings and practical tips.

BrandingFebruary 22, 2026By Jorge Aleix

How to create a logo that is the soul of your brand in Mallorca

What really makes a logo work for a brand in Mallorca: simplicity, cultural relevance, versatility and the concrete steps to arrive at a memorable design.

BrandingFebruary 1, 2026By Jorge Aleix

Branding: the art of creating memorable brands in Mallorca

Branding is much more than a logo: it's the promise you make to your customers and the reason they choose you and not the business next door. I explain why it makes the difference in Mallorca and how to start building it.

BrandingJanuary 11, 2026By Jorge Aleix

Corporate identity: beyond the logo

Corporate identity goes far beyond the logo: it's the colors, the typography, the materials and the story your business tells. I go through the elements that make a brand in Mallorca feel coherent and memorable.

Web developmentApril 5, 2026By Jorge Aleix

5 reasons to build your website on WordPress in Mallorca

For most of my clients in Mallorca, WordPress is still the most practical option for building a website: multilingual, with good local SEO, integrated bookings and room to grow. Here are the five reasons I recommend it.

Graphic designNovember 30, 2025By Jorge Aleix

The impact of graphic design on your business's visual communication in Mallorca

Graphic design isn't just aesthetics: it's what connects your brand with the customer and makes it recognizable in a market as competitive as Mallorca's. I explain what it really contributes and how it shows in a business's day-to-day.

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