A yellow dot to bring warmth to expat taxation.
Taxpats · Expats Tax Service
Taxpats, Expats Tax Service, is a tax advisory service for expatriates developed in collaboration with the law firm Lullius + Partners. I designed its branding and website to convey professionalism and trust.
A yellow dot can make taxation feel closer.
Colour and identity.
Elegance in black with a single touch of yellow, symbolising the company's warm, friendly approach to a service, taxation, traditionally seen as cold.
The logotype is typographic in style, playing with the elegance of black and a yellow full stop that brings warmth and closeness to the brand.
A logotype with a warm touch
I developed a sober black typographic logotype, to which I added a yellow dot as a distinctive detail that humanises the brand against a sector, tax advisory, perceived as cold.
A website designed for the expatriate
I designed and developed a modern, functional website where users find detailed information about tax services for expatriates and a contact form to request advice.
Taxpats now has a coherent identity and website that convey professionalism and trust to expatriates seeking tax advice.
This project is part of my brand identity services.
What my clients get
- More visibility on Google
- More visits to their website
- A stronger brand presence
- More visual impact
- A better experience for their users
