A medical cross in negative space for a health brand with international reach.
International Medical Spain · Medical Services
International Medical Spain offers health services and needed an identity that conveyed professionalism and trust. I designed a navy blue logo with a medical cross in negative space as its main symbol.
Medical trust, written in the logo's negative space.
Color e identidad.
An elegant navy blue that communicates the professionalism and seriousness proper to the healthcare sector.
The main symbol is a medical cross built in negative space, formed by the shadows cast by each of its arms, combined with a firm-stroke typeface that reinforces a sense of solidity.
A cross born from negative space
The medical cross isn't drawn literally: it appears through the shadow cast by the logo's own elements, a device that brings subtlety and sophistication to the brand.
Typography with a clinical character
A firm-stroke typeface accompanies the symbol and reinforces the seriousness and quality expected of a medical service.
International Medical Spain now projects an image of healthcare excellence, consistent across all its communications.
Este proyecto forma parte de mis servicios de brand identity.
