Choosing the right typography for your brand
Typography is a graphic design element that often gets overlooked. However, the font you choose can be the difference between capturing your audience's attention or losing it.
Tips for choosing the right typography
- Think first about who's reading you: a café in Valldemossa can go for a handwritten typeface to add warmth, while a luxury resort in Cala Millor works better with an elegant, refined font.
- Use the same typography everywhere: logo, website, social media. Changing it from one place to another breaks the sense of brand.
- Legibility is non-negotiable, especially with so many international tourists reading your website from their phones.
In the end, typography is a brand decision like any other, not a technical detail to leave for the last minute.
