A poster capable of announcing 34 years of fira in a single image.
Ajuntament d'Andratx · XXXIV Fira d'Andratx 2018
Creation of the visual identity for the XXXIV Fira d'Andratx 2018, commissioned by the Ajuntament d'Andratx. The project included the design of the promotional poster and the fira's event programme.
A fira with 34 editions, announced with a single image.
Color e identidad.
A festive, bright palette befitting the poster of a popular fira, designed to catch attention on the street and work equally well printed at large format or in the handheld programme.
I developed a graphic image designed to work both on the promotional poster and in the event programme, with a clear hierarchy so the date and name of the fira read from a distance.
The poster as a call to action
I designed a promotional poster meant to hang in the street, with a direct composition that communicates the Fira d'Andratx's annual date at a glance.
The programme, step by step
I extended the same graphic image to the event programme, where I organised all the fira's information (activities, times, locations) clearly for visitors.
The Ajuntament d'Andratx had a coherent graphic image for the poster and programme of the XXXIV Fira d'Andratx, reinforcing the identity of an event already established on the municipality's calendar.
Este proyecto forma parte de mis servicios de graphic design.
