An online store that keeps pace with those who train.
FIKA · Activewear
I designed the FIKA website in collaboration with Peanut Butter, an agency based in Madrid, to launch this activewear brand's online store. An eCommerce project with screens adapted for mobile devices from the very first sketch.
Sportswear sells better when the website knows how to move too.
Color e identidad.
Technical-garment blacks and greys combined with warm accents (coral and sunset orange) that bring energy to product photography, over light backgrounds that let the catalogue breathe.
The FIKA logo plays with a light, sporty geometric uppercase typeface, which works just as well as a watermark over photography as it does as a packaging mark.
A catalogue built for mobile
I designed every screen prioritizing the mobile experience, where the brand concentrates most of its sales: clear product pages, visible sizes and a frictionless checkout.
Product photography front and center
The store puts the brand's sports photography center stage, with clean product grids and direct calls to action that make buying easy.
The result is an agile eCommerce store consistent with FIKA's activewear spirit, built together with Peanut Butter to work just as well on mobile as on desktop.
Este proyecto forma parte de mis servicios de web design.
