Ideas on design and branding in Mallorca.

Practical notes on branding, graphic design and web development, written from my day-to-day designing brands and websites for businesses in Mallorca.

All Branding Web development Graphic design

BrandingJune 7, 2026By Jorge Aleix

How to use typography to communicate your brand's personality in Mallorca

Typography is one of those brand decisions that gets overlooked yet changes how people perceive you. Three practical tips for choosing the right font, with examples from businesses in Mallorca.

BrandingApril 26, 2026By Jorge Aleix

How to build a successful branding strategy in Mallorca's tourism sector

How to build a tourism brand in Mallorca that doesn't rely on clichés: value proposition, emotional connection and local culture, with examples applied to businesses on the island.

Graphic designNovember 30, 2025By Jorge Aleix

The impact of graphic design on your business's visual communication in Mallorca

Graphic design isn't just aesthetics: it's what connects your brand with the customer and makes it recognizable in a market as competitive as Mallorca's. I explain what it really contributes and how it shows in a business's day-to-day.

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