A rebrand with a nautical air for the coast of El Arenal.
AyA Hotel · El Arenal
Corporate identity proposal for AyA Hotel, in El Arenal. The rebranding project had to convey modernity without giving up the nautical touches proper to its seafront location.
Modernity with a nautical accent, right on the beach.
Color e identidad.
Blues and whites that recall the sea and the coast of El Arenal directly, combined with warm accents that bring hotel-like warmth to the proposal.
I designed a contemporary logotype that weaves in nods to the nautical world without falling into tourist cliché, aiming for a balance between the modernity the hotel wanted and the coastal character of its location.
A symbol with a sea spirit
The logotype incorporates subtle references to El Arenal's nautical world, without losing the modernity the hotel sought for its new image.
An identity for the whole experience
I extended the brand to the hotel's signage and materials, keeping the same palette and nautical spirit at every point of contact with guests.
AyA Hotel now has a modern identity with a character of its own, true to its location in El Arenal, reinforcing its positioning against other hotels in the area.
Este proyecto forma parte de mis servicios de brand identity.
