A leaf hidden in a letter, for a more sustainable beauty.
Better Beauty Innolab by L'Oréal · Open innovation
Branding project for Better Beauty Innolab by L'Oréal, an open-innovation call that brings together creative and entrepreneurial minds to develop bold solutions addressing the beauty industry's current challenges.
Where a letter becomes a leaf, and beauty draws a little closer to nature.
Color e identidad.
A palette that echoes the project's spirit of open innovation and circular economy, consistent with L'Oréal's sustainable positioning.
The Better Beauty Innolab logotype translates sustainability and circular economy into image: the symbol grows from the letter B, whose intersection forms a tree leaf, a direct way of speaking about nature and innovative solutions.
Open innovation as a mission
Better Beauty Innolab's mission is to promote access to disruptive innovation, with new ways of working and real business impact. The identity had to show that drive to rethink the beauty industry through sustainability.
A coherent system for every format
I developed the identity to work across different formats and contexts, always keeping the leaf symbol present, along with the values of diversity and inclusion the brand stands for.
Better Beauty Innolab now has an identity that communicates its open-innovation drive, aligned with L'Oréal's commitment to a more sustainable, inclusive beauty.
Este proyecto forma parte de mis servicios de brand identity.
