A brand that beats when heart and word meet.
Batega Creacions · Psychology and emotional education
Batega Creacions creates materials for psychology and emotional education, a sector that calls for warmth, closeness and trust. The brief asked for a basic brand manual that would convey that emotional pulse without losing cleanliness or professionalism.
Where the heart draws words and emotion finds its human shape.
Color e identidad.
The palette brings together warm, soft tones that evoke tenderness and a feeling of safe listening. These are colours that slow the pace and accompany delicate emotional processes.
The logotype combines a hand-drawn heart with a speech bubble: emotion and conversation in a single symbol. The hand-drawn line brings humanity and breaks the coldness of perfect shapes, with horizontal and vertical versions of balanced proportions.
A heart that converses
I started from a clear idea: emotional education begins by naming what we feel. I fused the heart with the speech bubble, two symbols that speak the same language, with a hand-drawn line that reinforces closeness and avoids any corporate rigidity.
A flexible, coherent system
The manual includes horizontal and vertical versions, in positive and negative, to cover every use. I defined the colour palette and typeface family as a solid foundation for the visual system, so every application keeps the same emotional personality.
Batega Creacions unveils a warm, coherent visual identity. The brand connects with its sector and conveys the emotional value of its materials, with a clean, flexible system that adapts to every application.
Este proyecto forma parte de mis servicios de brand identity.
