The warmth of embers-roasted meat, with a brand worthy of the product.
Ben Torrat Catering · Event catering, Palma de Mallorca
Ben Torrat Catering offers a catering service specialising in meats cooked over embers for events and celebrations in Mallorca. I designed their corporate identity and built the website presenting their star product: home-delivered roasts.
A well-tended ember also needs a well-cooked brand.
Color e identidad.
Warm tones that recall the embers and the roasted product, combined with a neutral base that brings the solidity a catering service calls for.
The logotype had to convey tradition and artisan quality without losing warmth, in tune with a service that brings its own grill to every event.
Select meats as the protagonists
Ben Torrat Catering specialises in carefully selected meats cooked over embers. I built a website that puts the product at the centre, with photography that conveys the quality of the cuts.
Home-delivered roasts as the star service
The service brings its own grill to every event and celebration, so I structured the website to highlight this differential proposition against conventional catering.
Ben Torrat Catering now has an identity and website that clearly communicate its speciality and make it easy to hire the service for events in Mallorca.
Este proyecto forma parte de mis servicios de brand identity.
