Driven by tech, powered by people: Dida Travel's new brand.
Dida Travel · Global Tourism
I collaborated on developing Dida Travel's new branding, shaping its identity for the global tourism market.
Globality, technology and trust, condensed into a single symbol.
Color e identidad.
I worked with a palette of red tones: in Chinese culture it's a colour with great weight, associated with good luck, prosperity and positive energy.
Dida Travel's new symbol brings together the brand's global reach, its commitment to technology and a letter D shaped like the OK gesture, a direct nod to the trust and success it wants to convey.
A complete corporate identity manual
I developed a detailed manual covering the brand's positioning and slogan, the primary, secondary and alternate versions of the logo, the visual style (photography, palette and typography), and the tone of voice for all communications.
From stationery to trade-show stands
I carried the branding through to merchandising, business cards, templates, video-call backgrounds and physical branding for trade shows, including the design of the Dida Travel stand for ITB Berlin and WTM LATAM, two of the world's most important tourism fairs.
The result is a branding applied consistently across every Dida Travel touchpoint, from the logo to the trade-show stand, designed to strengthen its presence in the global tourism sector.
Este proyecto forma parte de mis servicios de brand identity.
