Branding with a rebellious soul and Mexican spirit.
Zócalo Mexcalería · A Coruña, Galicia
Zócalo Mexcalería was born in A Coruña as a gathering place where Mexican culture is lived with authenticity and a touch of rebellion. The client, also the creator of the Zicatela restaurant, wanted an identity that shared the DNA of its parent brand but with a personality of its own: bolder and more street.
The heart of every Mexican city, turned into a brand: tradition, colour and character.
Color e identidad.
The main colour is an intense orange, with the warmth and strength of fire, and a subtle yellow outline that brings contrast and vitality, recalling the tones of sunset over Mexican towns.
The logotype combines handwritten typography with an energetic, fluid stroke that evokes urban expressiveness and Mexican folk art. Below, the word Mexcalería in a serif typeface brings balance and elegance, reinforcing the authenticity of the concept.
A visual system with Mexican character
Zócalos are the main square of every Mexican city, the place where people gather and celebrate. Starting from there, I developed an identity that blends tradition, colour and character, with the free, artisanal spirit that defines mezcal.
A brand that lives on every surface
I designed a complete visual system adapted to every touchpoint: menu, coasters, business cards, exterior facade vinyl, stickers and T-shirts, materials that extend the brand beyond the venue and connect it with the community.
Zócalo Mexcalería now has a brand full of life and Mexican character, recognisable on any street in A Coruña. An identity that celebrates mezcal, the colour of Mexico and the spirit of the venue.
Este proyecto forma parte de mis servicios de brand identity.
