Strength and tradition in a brand for karate's Hojo Undo.
Chishi Studio · Santanyí, Mallorca
Chishi Studio is a sports centre specialising in the traditional art of the Chishi, an essential tool in traditional karate's Hojo Undo. I designed its visual identity, website and online shop from its base in Santanyí, Mallorca.
Two crossed Chishi, one single idea: strength, balance and tradition.
Color e identidad.
A sober, elegant palette of anthracite grey and black, conveying the seriousness and precision of the martial art without giving up a contemporary finish.
The logotype is made up of two crossed Chishi symbolising strength, balance and tradition, capturing the essence of traditional karate in a direct, recognisable symbol.
A symbol of strength and tradition
I immersed myself in the essence of the Chishi and traditional karate to develop an authentic visual identity, capable of conveying the seriousness and precision of this martial art in every brand application.
Online shop for its patented tool
I developed Chishi Studio's website and online shop, focused on selling its iron tool with interchangeable 0.5 kg and 1 kg weights, with smooth navigation and a responsive design geared towards conversion.
Chishi Studio now has a coherent identity and online shop that support traditional karate practitioners interested in its exclusive tool for the Hojo Undo.
Este proyecto forma parte de mis servicios de brand identity.
