A brand with Lebanese roots for healthy eating in London.
Émmí · Bakery & Salad Bar
Émmí is a bakery and salad bar in London, inspired by Lebanese culinary heritage. I designed its brand identity to convey its values: healthy, ethical, delicious food that makes eating out feel like being at home.
Eating healthy, with roots and with soul.
Color e identidad.
A fresh, natural palette evoking a connection to nature and whole foods, in line with the brand's commitment to fresh, ethically sourced ingredients.
The logo fuses wheat stalks, symbolising the bakery, with a fork alluding to the freshness of the salads. I chose a serif typeface to bring sophistication and elegance to the brand.
A logo with two pillars
I conceptualised a logo that brings together bakery and salads in a single symbol: Émmí's dual culinary offer, without losing the elegance its London positioning calls for.
An identity for the full experience
I extended the identity across the brand's materials, so that Émmí's commitment to health and sustainability came through everywhere, along with the Lebanese touch that makes it different.
Émmí now has an elegant, natural identity that connects with its audience in London and reinforces its message of healthy, ethical, delicious food.
Este proyecto forma parte de mis servicios de brand identity.
