Turning an artist's signature into a luxury symbol.
Èpoe · Fine Art Painting and Jewellery
Èpoe signs original paintings and jewellery, and needed a logo that spoke of exclusivity and authenticity. I built the symbol from the artist's own signature, so the brand would be born from her personal gesture.
Luxury isn't declared, it's signed.
Color e identidad.
Gold as the single colour, chosen for its direct association with the luxury, elegance and excellence Èpoe wanted to convey in every piece.
The symbol is a stylised representation of the artist's signature, conveying the authenticity and unique personality of her creations. I paired it with an elegant, modern typeface, with clean, balanced strokes, to reinforce the premium brand image within the art world.
A symbol born from a signature
Instead of starting from a generic icon, I stylised the artist's own signature and turned it into the brand symbol: the piece is unique, just like its authorship.
Gold, elegance and typographic precision
I chose gold as the brand colour for its symbolic charge of luxury and excellence, and paired it with a clean-lined typeface that brings sobriety and professionalism to the whole.
Èpoe has an identity that translates the exclusivity of its paintings and jewellery into symbol and colour, consistent with its positioning as a high-end brand in the art world.
Este proyecto forma parte de mis servicios de brand identity.
