A pharmacy conveys trust at first glance, even before dispensing the first medicine.
Farmacia Fiestas · La Felguera
Farmacia Fiestas needed an identity that communicated warmth, professionalism and care in La Felguera. I built a complete brand system, from the main icon to every application variant, with a monogram that fuses the pharmaceutical cross with a stylized F.
We take care of your health: the cross that becomes a human, welcoming gesture.
Color e identidad.
The gradient from blue to aqua green evokes cleanliness, freshness and clinical calm, essential values in the pharmaceutical sector. Blue conveys trust and professional rigor, while aqua green adds vitality and wellbeing.
The icon is born from fusing the universal pharmaceutical cross with a stylized F, creating a double symbol that identifies both the sector and the brand at once. The balanced geometry of the circular seal reinforces the idea of protection and wholeness, and the gradient brings movement to a traditionally static shape.
A monogram that tells two stories
I started from a conceptual challenge: unifying the sector's most recognizable symbol with the client's initial. I built the cross from the letter F itself, so both elements coexist without competing, with a blue-to-aqua-green gradient that gives the icon depth and dynamism.
A flexible system for every surface
A pharmacy applies its brand on shop windows, bags, prescriptions, coats and interior signage. I designed horizontal and vertical versions and the circular seal, with positive and negative variants for light and dark backgrounds, plus the tagline 'We take care of your health' in calligraphy for a human, approachable touch.
Farmacia Fiestas now has a coherent, recognizable and professional identity throughout La Felguera. The modular system adapts to any application without losing strength or clarity, from the shop window to the paper bag.
Este proyecto forma parte de mis servicios de brand identity.
