68 years of legal history condensed into a monogram.
Forteza-Rey Abogados · Law firm in Palma de Mallorca
Forteza-Rey is a law firm founded in 1941 by Mr. Nicolás Forteza-Rey in Mallorca, now led by Mr. Ignacio Forteza-Rey and his children Miguel and María del Mar. I designed its corporate identity and website seeking a balance between the seriousness of a firm with history and a current visual language.
A firm's credibility is built over generations, not in a logo.
Color e identidad.
A palette of warm earth tones, greige and taupe brown, bringing warmth and solidity without falling back on the generic corporate blue of the legal sector.
The monogram combines the initials F and R in an elegant serif stroke, topping a serif wordmark that conveys the firm's tradition, with a separating dot that adds order and legal precision.
A monogram with institutional weight
I designed the FR monogram to work as a seal independent from the wordmark, useful on small formats such as stamps, cards or legal document headers.
Stationery and web development
I applied the identity to the corporate stationery and developed the firm's website, communicating its track record and practice areas with a sober, professional tone.
Forteza-Rey now has an image that honours more than 68 years of history while presenting itself to new clients with a current, consistent visual language.
Este proyecto forma parte de mis servicios de brand identity.
