A warm identity for a carpentry workshop with craft.
Fusteria Orient · Carpentry
With Fusteria Orient I worked on capturing the essence of the workshop and conveying it through a solid visual identity, working closely with the client to understand their vision and values.
Wood has warmth, and its brand had to have it too.
Color e identidad.
Earth tones and warm greys that evoke the warmth and authenticity of wood, combined with softer tones that bring elegance and sophistication to the whole.
The symbol, a fine-lined geometric motif inspired by craftsmanship, is combined with a modern, legible serif typeface that echoes the logo's soft, clean shapes, reinforcing the brand's visual consistency.
A symbol with craft
The geometric motif accompanying the logo draws on the shapes and joinery of carpentry work, reinforcing the idea of craftsmanship and attention to detail.
A palette designed to convey warmth
I selected a palette of earth tones and warm greys that evokes the warmth and authenticity of wood products, bringing consistency to every brand application.
Fusteria Orient now has a consistent visual identity that reinforces its professionalism and the trust in its craftsmanship.
Este proyecto forma parte de mis servicios de brand identity.
