A brand to boost spending at neighbourhood shops.
Haciendo Barrio · Supporting neighbourhood businesses
Haciendo Barrio is an initiative to support businesses in the Archiduque and Plaza de Toros neighbourhoods, based on the idea that shopping locally is a good way to help the nearby economy recover. I developed the branding, design and website for the project.
Money that stays in the neighbourhood comes back to the neighbourhood.
Color e identidad.
Warm oranges and reds that convey closeness and human warmth, consistent with the initiative's community and neighbourhood spirit.
I built a warm, approachable identity, designed to represent the businesses of two neighbourhoods and convey the message of community behind the project.
A brand for an entire neighbourhood
I designed an identity able to equally represent the different businesses of the Archiduque and Plaza de Toros neighbourhoods, with a unified message of support for local commerce.
A website that explains why
I developed the website to explain why shopping in the neighbourhood contributes to the economic prosperity of the area itself, boosting spending in a simple, direct way.
Haciendo Barrio now has an identity and a website that warmly communicate its message of support for local commerce, helping boost spending in the Archiduque and Plaza de Toros neighbourhoods.
Este proyecto forma parte de mis servicios de brand identity.
