A network of contacts turned into a symbol.
MallorcaLeads · Creating MICE Connections
MallorcaLeads specializes in building corporate contact networks for the MICE segment (Meetings, Incentives, Conventions and Events) in Mallorca. I designed its corporate identity to convey the prestige and quality of the connections it generates between its partners.
Connecting people also needs a brand that stands out.
Color e identidad.
Warm aged-wood browns as a background, set off by a clean white: a combination that evokes the warmth of the in-person encounters the company drives.
The icon represents a network of interconnected nodes, a direct visual metaphor for the MICE connections MallorcaLeads creates, paired with a two-weight wordmark that separates the name from its territory of activity.
A network-of-contacts icon
I designed the icon as a network of connected nodes, to visually represent how MallorcaLeads links the different MICE-segment partners in Mallorca.
Prestige graphic materials
I developed promotional graphic materials aligned with the brand's premium positioning, designed to present MallorcaLeads to partners and institutions.
MallorcaLeads now has an identity that conveys prestige and quality, and that visually represents its role as a connector of the MICE segment in the Mallorca destination.
Este proyecto forma parte de mis servicios de brand identity.
