Naming and identity for a handmade jewellery brand.
Isabisu · Handmade jewellery, Palma de Mallorca
Isabisu is the personal brand of artist Maribel Bernabeu, dedicated to handmade jewellery and crafts in Palma de Mallorca. She had spent years drawing, designing and making jewellery as a hobby before deciding to set up her own brand and website. I took care of the naming, corporate identity and site development, now visible at isabisu.com.
What's handmade deserves a name of its own too.
Color e identidad.
Warm, craft-like tones that reinforce the handmade character of each piece, far from any industrial coldness.
The project started from the naming: Isabisu had to convey handmade artistic creativity, the essence of a brand born from Maribel's passion for drawing, design and jewellery-making.
From hobby to brand of her own
Isabisu was born from Maribel Bernabeu's passion for drawing, design and crafts. After years of making jewellery as a hobby, and seeing that people around her liked it, she decided to turn it into a brand with its own name and website.
A website designed to grow
The brief called for a highly visual website to showcase her creations, but also easy to maintain, so Isabisu could add new products without depending on anyone else.
Isabisu now has its own naming, identity and website, visible at isabisu.com, showcasing Maribel Bernabeu's handmade creations.
Este proyecto forma parte de mis servicios de brand identity.
