A brand that conveys beauty, precision and calm.
Kiara Medicina Estética · Facial and body treatment centre
I developed the complete new visual identity for Kiara Medicina Estética, a centre specialising in facial and body treatments that needed a solid, elegant image consistent with the experience it offers its patients.
Beauty, precision and calm, translated into a brand that breathes elegance.
Color e identidad.
The colour palette was built from soft tones (powder pinks, mauves and warm greys) that evoke wellbeing, femininity and serenity. The result is an elegant brand, without ever tipping into loudness.
The starting point was a distinctive, original logo, inspired by the geometry, harmony and subtlety associated with the aesthetic sector. The main symbol, with fine lines and organic shapes, is combined with a delicate serif typeface that reinforces a sense of professionalism, care and exclusivity.
Stationery, digital identity and promotional material
Once the main identity was defined, I developed a complete visual system with corporate stationery (cards, an information dossier, internal documents and sales material), a digital identity for the web platform, and promotional material for campaigns and editorial pieces.
Vinyls and signage for the physical space
The project extended into the clinic's physical space: exterior vinyls for the façade and interior ones with the brand's geometric patterns, plus outdoor signage with LED backlighting that guarantees visibility day and night with a premium finish.
Kiara Medicina Estética now has a complete visual identity, carefully detailed and built to last, present across every area of the business (digital, print, and the clinic's own space). It conveys trust, professionalism and beauty from the very first impression.
Este proyecto forma parte de mis servicios de brand identity.
