Fried chicken with a southern accent and packaging built for takeaway.
Louisiana Homestyle Chicken · Fast Food, Magaluf (Mallorca)
Louisiana Homestyle Chicken is a fast, home-style food restaurant with the essence of Louisiana (USA), specialising in fried chicken, located in Magaluf. I designed its corporate identity and all the packaging needed for its takeaway service.
Home-style food also needs a box that represents it.
Color e identidad.
Warm, spiced tones that recall fried food and the American South, combined with an intense red that brings appetite appeal and warmth to the brand.
The logo had to convey warmth, modernity and the homemade character of the product: it had to work just as well on a sign as on a takeaway box.
Packaging for the whole takeaway service
The brief included every kind of packaging for the takeaway products: boxes, bags and other materials had to keep the brand consistent with every order.
Louisiana's accent in every detail
I worked on applying the logo and palette across different materials so the restaurant's southern essence would be recognisable at every point of contact with the customer.
Louisiana Homestyle Chicken has a warm identity and a complete packaging system that reinforces its home-style character with every takeaway order.
Este proyecto forma parte de mis servicios de brand identity.
