A logo to sell a place before it exists.
Na Farao · Cap de Ses Salines
Na Farao is a new residential development by Edificaciones Es Pontàs, located in Cap de Ses Salines. I designed the development's logo to capture the character of the natural setting it sits in.
Selling a place before it's built starts with giving it a name worth believing in.
Color e identidad.
A sandy beige for the logotype as a whole and a soft turquoise for the wave detail, two tones that speak directly to the Cap de Ses Salines landscape.
The O in FARAO becomes a small lighthouse with waves at its base, a direct nod to the development's name and the Cap de Ses Salines landscape. The rest of the logotype is set in uppercase, with a sober typeface suited to both commercial materials and on-site signage.
A lighthouse hidden in the name
The name plays on the word 'faro' (lighthouse), so I turned the last letter of the logo into a small lighthouse over waves, instead of reaching for a generic real-estate symbol.
Built for commercial materials
I adapted the logo to work well across the development's various commercial materials, from stationery to sales collateral.
Na Farao now has a sober, recognisable identity for Edificaciones Es Pontàs, in keeping with the sand and turquoise tones of the Cap de Ses Salines landscape.
Este proyecto forma parte de mis servicios de brand identity.
