A sailors' tavern hidden among luxury yachts.
Crew Bar · Port Adriano
Crew Bar is a bar located in Port Adriano, Calvià, designed for yacht crews and for those looking to escape the luxury of a high-end marina. I designed its corporate identity and the graphic materials needed to promote it.
A sailors' tavern hidden in one of Mallorca's most exclusive marinas.
Color e identidad.
Muted bluish and greenish greys, with an industrial, nautical feel, far from the shine of the marina that surrounds the venue.
The logo seeks a balance between modernity and the look of a sailors' tavern: Crew Bar is designed for sailors and yacht crews, not for the luxury tourism that frequents Port Adriano.
An identity for crews, not for luxury
I worked on an image with the look of a sailors' tavern that deliberately contrasts with the high-standing environment of Port Adriano, speaking the language of those who work aboard the yachts.
Graphic materials to promote it
I designed the set of graphic pieces needed to promote the bar and communicate its distinct value within Port Adriano.
Crew Bar now has an identity and graphic materials that convey its character as a sailors' tavern within Port Adriano, distinct from the luxury that surrounds it.
Este proyecto forma parte de mis servicios de brand identity.
