A firm that protects wealth needs a brand that speaks of trust.
Resitax · Legal and financial services
Resitax brings together tax lawyers, real-estate law specialists and wealth managers under one roof. I designed a brand identity capable of communicating solvency and discretion to a demanding audience entrusting high-value financial decisions.
Where wealth finds its most refined form: precision, discretion and a golden accent.
Color e identidad.
Gold evokes value, prestige and permanence, attributes a client looks for when entrusting their wealth. The dark, neutral tones bring the seriousness and sobriety the legal and financial sector demands, without tipping into showiness.
The typographic logo favours a clean construction where the final 'x' rises as the protagonist in gold. That 'x' breaks free from the name and becomes a symbol within a circle, a shape that suggests protection, wholeness and continuity of wealth.
A symbol that signs every decision
I started from the word Resitax itself to uncover its best graphic asset: the final 'x'. I isolated it, crowned it in gold and inscribed it in a perfect circle that works as a seal and standalone symbol, capable of signing documents and digital applications without losing strength.
Typography, palette and versions that order the brand
The brand manual defines a refined typographic selection that sustains the premium tone across any medium, with positive and negative versions to guarantee legibility on light and dark backgrounds, reserving gold for moments of greatest hierarchy.
Resitax debuts an identity that communicates luxury, seriousness and precision from the first contact. The brand system offers flexibility without sacrificing the premium character that sets the firm apart in Mallorca.
Este proyecto forma parte de mis servicios de brand identity.
