A brand that's seen before the problem happens.
Riesgos Cero · Workplace safety and health
Corporate identity design commission for Riesgos Cero, a company dedicated to workplace safety and health. The branding had to convey safety above all, with a highly visible brand that guaranteed maximum impact.
Safety and health, under control from the first glance.
Color e identidad.
High-visibility colours, in line with workplace safety signage, combined with neutral tones that bring seriousness and technical credibility.
The symbol was designed to function like another safety sign: simple shapes, high contrast and instant readability, just as any safety element in a work environment demands.
Impact above all
I prioritised an instantly readable symbol, capable of standing out in a work environment full of signage and communicating safety at a single glance.
Consistency in every application
I extended the brand to uniforms, documentation and signage, always keeping the same level of visibility and seriousness across every medium.
Riesgos Cero now has a highly visible identity that reinforces its core message: safety and workplace health under control in every project it manages.
Este proyecto forma parte de mis servicios de brand identity.
