Branding for a yoga pant that goes beyond the mat.
Samasthitih · Beyond the mat
Samasthitih is a yoga pants brand designed by Isabel de Navasqüés. I developed the branding for the project starting from the idea that yoga practice goes beyond the mat and extends into how you dress and how you live.
What you wear can also be a form of practice.
Color e identidad.
White and very light, almost neutral greys, bringing visual calm and letting each piece breathe, in tune with the essence of yoga.
I worked on a minimalist, serene identity, coherent with the beyond the mat concept, so the brand would convey the same calm sought in yoga practice.
Beyond the mat
Starting from the beyond the mat concept, I designed an identity that carried yoga beyond the mat, understood as a way of life and applied to an everyday garment.
Minimalism and calm
I refined every element of the visual system so it would convey the same serenity any yoga practitioner seeks, without superfluous elements.
Samasthitih now has a serene identity coherent with its proposal, a pair of yoga pants designed to accompany the practice beyond the mat.
Este proyecto forma parte de mis servicios de brand identity.
