Shobih turns every game into a memory, and the brand had to play along.
Shobih · Arcade entertainment in Mallorca
Shobih was born in Mallorca with a clear goal: to fill every corner with games and smiles through its arcade machines and claw crane machines. I developed a basic brand manual that organises the visual universe from the very first pixel, with a colourful, playful and recognisable system.
Press start, catch the moment, and keep the fun as an eternal memory.
Color e identidad.
The palette combines saturated, intense tones (pink, blue and yellow) that evoke the neon lights of an arcade hall and the thrill of winning. These are colours that convey energy, joy and warmth, designed for a brand that lives off play.
The symbol encloses a retro joystick within a perfect circle, a direct reference to classic gaming and full control of the game. The logotype uses a rounded, playful typeface where the 'i' turns into a joystick lever, a wink that ties name and concept together.
A joystick that tells the whole story
The heart of Shobih is its symbol: a retro joystick enclosed in a circle that distils the essence of the arcade into a single shape, with clean geometry that works just as well on a tiny screen as on a giant billboard. I worked out horizontal, vertical, tagline and symbol-only versions to cover every application.
Colour and fun across every touchpoint
I carried the Shobih identity into a system of applications designed to catch attention in public and physical space: billboards, T-shirts, mugs, lanyards and laptops that show off the brand's versatility, keeping the same colourful, playful vibe on every surface.
Shobih now has a solid, fun visual identity aligned with its arcade business in Mallorca. The combination of the gaming symbol, playful typography and a very colourful palette gives the brand its own image within local entertainment.
Este proyecto forma parte de mis servicios de brand identity.
