Branding and packaging for the launch of a new multi-grain product.
Stickrack · Multi-grain
Stickrack is the new line of BIO-certified multi-seed biscuits from Gori de Muro, a family bakery in Muro that has spent decades baking Mallorca's most classic biscuits with a traditional recipe and natural ingredients. I handled the branding and packaging design for this launch, built around chia, flax and sunflower seeds.
A new product needs packaging that speaks for it.
Color e identidad.
Intense lime green on white, a vivid colour that breaks with the more classic tones of the rest of the Gori de Muro range and announces a fresher, more natural product.
The logotype plays with a thick, rounded stroke dotted with marks that recall the product's own seeds, giving Stickrack its own personality within the bakery's catalogue.
Packaging you can read at a glance
On the pack I prioritised the product name, the chia, flax and sunflower seeds illustrated on the front, and a clear nutrition table, so shoppers immediately understand what they're buying on the shelf.
A new line, the same house
I kept the nod to Gori de Muro and its history baking Mallorca's most classic biscuits, so Stickrack would feel like a natural evolution of the bakery's catalogue rather than a product foreign to the brand.
Stickrack now has fresh, direct, BIO-certified packaging that connects Gori de Muro's baking tradition with a more natural product designed to stand out on the shelf.
Este proyecto forma parte de mis servicios de brand identity.
