A T and an L that break away from the traditional law-firm brand.
Tax & Legal Solutions · Lawyers and Advisors
Corporate identity design for Tax & Legal Solutions, a firm of lawyers and advisors based in Palma de Mallorca. The brief asked to move away from the typical traditional-firm brand and show modernity without losing seriousness or reliability.
Modernity and seriousness, condensed into two letters.
Color e identidad.
A sober palette of deep blues and greys that conveys trust and solvency, moving away from the classic, somewhat rigid tones of the legal sector.
The symbol fuses the T of Tax and the L of Legal within a circle, like a seal, summing up the firm in a single stroke. A contemporary sans-serif typeface accompanies the symbol and reinforces its modernity against the typical law-firm crest.
The T + L synthesis, like a seal
I fused the initials of Tax and Legal into a circular symbol, like a seal, seeking a shape recognisable at a glance and far removed from the typical law-firm crest.
Modernity with reliability
I extended the symbol to the corporate stationery, including the firm's letterhead, keeping the same balance between a contemporary tone and the seriousness expected from a tax and legal advisory firm in Palma de Mallorca.
Tax & Legal Solutions now has a modern, recognisable identity that sets it apart from other firms in the legal sector in Palma de Mallorca, without giving up the seriousness its activity demands.
Este proyecto forma parte de mis servicios de brand identity.
