Refreshing a logotype without losing what already worked.
TDP · Printing and Advertising
TDP distributes custom printing in Palma de Mallorca: cards, flyers, signage, vinyls, banners and all kinds of print work. I refreshed and refined its logotype and developed its website, keeping the essence of the original brand but with a more modern finish.
Sometimes improving a brand means knowing what not to touch.
Color e identidad.
A sober, almost metallic teal that wraps product photography in duotone and gives the print shop a more technical, contemporary feel.
I refined the TDP logotype keeping its icon of printed papers, but tightening strokes and proportions to gain clarity and modernity without losing the brand recognition already built.
Stationery and graphic materials
I applied the new identity to corporate stationery and promotional graphic materials, designed to showcase the quality of TDP's work on the printed piece itself.
Web development
I also developed the TDP website to give online visibility to its catalogue of printing services, from business cards to large-format signage and banners.
TDP now has a more modern, coherent image across all its touchpoints, printed and digital, matching the technical quality of its printing service.
Este proyecto forma parte de mis servicios de brand identity.
