A serene identity for a space of integral healing.
The House of Qi · Healing Arts
The House of Qi is a healing space, with therapies adapted to each need and personalised guidance to restore health by balancing body, mind and spirit. I designed its corporate identity and took part in the development of its website.
Balancing body, mind and spirit starts with an image that also breathes calm.
Color e identidad.
Soft turquoise and white, a serene combination that evokes the calm and wellbeing of a space for holistic therapies.
The logotype, set in a light lowercase typeface, includes an Asian character as a nod to the East-rooted healing practices worked on at the centre, in line with the brand's holistic character.
An identity that conveys calm at first glance
I chose a light lowercase typeface and a palette reduced to turquoise and white so the brand would convey calm even before you got to know the centre's services.
A website designed to accompany, not just inform
I took part in developing the centre's website, keeping the same serene palette and a simple structure that helps explain the therapies without feeling clinical or cold.
The House of Qi now has a serene identity coherent with its integral healing offering.
Este proyecto forma parte de mis servicios de brand identity.
