Microcar spare parts with an image as low-cost as it is direct.
Tot Microautos · Microcar spare parts, Palma de Mallorca
Tot Microautos is a national company specialising in selling spare parts for microcars (cars that can be driven without a licence), with particular strength in bodywork, lighting and removable parts. I designed its corporate identity and developed the business's website.
Low-cost doesn't have to mean without personality.
Color e identidad.
Direct, high-contrast colours, designed for a brand that needed to be eye-catching and instantly recognisable as an affordable offer.
The logotype favours simple, bold shapes that reinforce the brand's low-cost character without giving up a carefully finished result.
Specialists in bodywork and lighting
Within its wide range of spare parts, Tot Microautos stands out in bodywork, lighting and removable parts. I organised the website so these categories were easy to find.
A brand recognisable at a glance
The challenge was for the brand to read as low-cost without losing seriousness, so I worked on a simple, direct image, easy to identify on any surface.
Tot Microautos now has a clear identity and a website that organises its spare-parts catalogue, making it easier to sell to an audience that above all wants speed and price.
Este proyecto forma parte de mis servicios de brand identity.
