Become the next legend of the sea.
Viyra · Nautical branding
Viyra is a brand tied to the world of classic sailing, built around a motto with legendary ambition: Become the next legend of the sea. I designed the logotype and its system of applications, using sailing and the sea as the visual reference throughout the project.
Become the next legend of the sea.
Color e identidad.
Mustard yellow and navy blue: the yellow brings warmth and the navy blue evokes the depth of the sea and nautical tradition, the same contrast between sun and water that defines the brand.
The logotype is an uppercase wordmark, with a firm, geometric stroke. The key lies in the Y: I turned its counter into a small yellow disc with a white ring, halfway between a porthole and a life-buoy, the only spot of colour in an otherwise navy-blue logotype.
A nautical wink hidden inside the letter itself
Instead of adding a separate icon, I hid the symbol inside the typography: the counter of the Y becomes a yellow disc that reads as a porthole or a life-buoy, depending on how you look at it. The photograph of a classic sailboat under full sail reinforces that idea of seafaring tradition.
From screen to stand
I also applied the identity to physical touchpoints, such as an event roll-up: I kept the sailboat photograph as the background and reserved the yellow for the base, where the logotype and the brand's motto sit.
Viyra now has a logotype with its own wink, a symbol hidden inside its own letter, and a system of applications that keeps that same language between the yellow, the navy blue and the classic-sailing photography.
Este proyecto forma parte de mis servicios de brand identity.
