A vacation home in coffee country, dressed to charm from a distance.
Finca Jauja · Rural accommodation, Cerritos (Pereira, Colombia)
Finca Jauja is a vacation home in Cerritos, one of the most beautiful spots in Colombia's coffee-growing region, with room for 30 guests across 9 bedrooms. I designed its corporate identity and developed the website that introduces it to anyone looking to disconnect surrounded by nature.
Rest can be designed too, starting with how it's told.
Color e identidad.
Greens and warm tones from the coffee-growing landscape, bringing to the website the sense of nature and calm the estate offers.
The logo aims to convey warmth and rest, far from corporate coldness, in line with the accommodation's family-run, welcoming character.
A home built for large groups
With 9 bedrooms and room for 30 guests, the website needed to communicate space and comfort without losing the warmth of a vacation home. I prioritized atmospheric photography and simple navigation.
The coffee-region climate as a selling point
I reinforced Cerritos' natural surroundings and warm climate in every section, relying on photography and copy that place the visitor within the coffee region's landscape.
Finca Jauja now has an identity and a website with the same welcoming character as the house itself, helping any future guest already picture themselves relaxing in Cerritos.
Este proyecto forma parte de mis servicios de brand identity.
