A rebrand for the leading source of Human Resources information.
Humano Capital · Advisors
Humano Capital provides leading news and information on Human Resources management, for both the private and public sectors. I took on its rebranding: I updated the brand to reinforce its position of authority in the sector.
Being a leading source of information also demands a brand that inspires the same trust.
Color e identidad.
An institutional, sober palette, chosen to convey the seriousness and rigor demanded by the world of Human Resources management.
An updated logo that keeps Humano Capital's recognizable essence while bringing modernity and solidity to its positioning as a benchmark source in HR.
A rebrand with continuity
I updated Humano Capital's brand while taking care to preserve the recognition it had already built: adding modernity without losing the trust accumulated with its audience.
Authority in every application
I extended the new identity across the different communication materials, and with it Humano Capital's positioning as a leading source of information in Human Resources.
Humano Capital now has a renewed identity that reinforces its role as a leading source of information in Human Resources management, in both the public and private sectors.
Este proyecto forma parte de mis servicios de brand identity.
