Melted-cheese fries, turned into a logo with a personality of its own.
Malcriades · Born to Fry
Malcriades is a food truck specialising in fries topped with melted cheese, with the tagline Born to Fry. I designed a logo with a serif typeface and potato wedges peeking out above the text.
Born to Fry, written in melted cheese and plenty of character.
Color e identidad.
Yellow, evoking the warmth of melted cheese and crispy fries, combined with black for a modern contrast.
A thick-edged serif typeface coexists with potato wedges that poke out above the text: at a glance, it's clear what the business's star product is.
The product, built into the typography
The potato wedges literally peek out above the letters, a direct and playful solution that identifies the business with no explanation needed.
An identity designed to stand out on the street
The contrast between yellow and black is designed to work on signage and on a food truck competing for attention on the street.
Malcriades has a fun, recognisable identity, able to adapt to signage and social media without losing personality.
Este proyecto forma parte de mis servicios de brand identity.
